about

Luxe Houses By Contemporary Hotels is the world’s most prestigious holiday house & villa accommodation agent. Created for discerning travellers seeking out luxuriously appointed private residences in the most coveted locations. From St. Tropez to Sydney, the portfolio boasts over 200 designer houses, heritage listed mansions, country estates, chalets and penthouses. All are available to enjoy for holidays can be complimented by the Contemporary Hotels and Luxe Houses Standard Concierge.
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challenge

Launch a startup, build a backstory, create a trusted online presence amongst high-net-worth individuals in Sydney, nationally, and globally. Attract international and local celebrity guests.  Increase Luxe Houses' listings and guest occupancy fast while solidifying its market position as the premier choice in an increasingly competitive market. Build media relationships and target both B2B and B2C, VIP segments. Launch a campaign announcing the acquisition to Contemporary Hotels  xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
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what we did

Launched two impactful campaigns targeting B2C high-net-worth leisure and business travelers, and B2B Sydney advertising agencies seeking event locations. We engaged influential media, ensuring resonant messaging across radio, print, online, and TV. Builta a captivating narrative elevated the Luxe Houses brand.

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Delivered a LinkedIn advertising campaign to reach elite advertising agency, decision-makers.

​​Secured VIP guest endorsements from notable figures such as Gerard Butler, Ronan Keating and Lara Bingle.