case studies
Pavilion On The Park, Armadale
about
Situated in the affluent suburb of Armadale. Melbourne Pavilion On The Park offers an architecturally designed collection or parkside residences. Consisting of twelve luxury apartments designed by Selwyn Blackstone Architect.
challenge
With several luxury apartments remaining, the developer required a highly targeted digital marketing campaign to generate qualified buyer enquiries and accelerate sales within a three-month campaign period.
Rather than attracting high volumes of general traffic, the objective was to reach genuine purchasers actively searching for premium apartments in Melbourne's affluent eastern suburbs and convert that demand into display suite appointments and sales conversations.
what we did
We developed an integrated Google Ads, Meta advertising and email marketing strategy to generate qualified buyer enquiries for the remaining luxury apartments. Google Ads captured buyers actively searching for premium apartments in Melbourne's eastern suburbs, while Meta advertising increased awareness among high-intent audiences and encouraged display suite enquiries.
"Kellee's Facebook, Instagram and Google advertising campaigns quickly delivered qualified buyer leads, resulting in five apartment sales totalling $14 million in luxury off-the-plan sales."
We sold $14 million in apartment sales
Selwyn Blackstone,
Pavilion On The Park, Armadale, Victoria