case studies
SUPRÉ
We launched flagship stores in Melbourne and Sydney with a standout campaign that included a VIP red carpet event and an in-store schedule of activities in Sydney, featuring fashion shows and a music talent search. Both state's campaigns drove increased SUPRÉ in-store traffic, online sales, and retail sales, significantly exceeding the forecasted figures.
about
Supré is an Australian fashion women's wear retailer now owned by the Cotton On Group. Known for fashion items and basics at an affordable price point, Supré is aimed at the youth market. As of September 2023, there are 77 Supré stores in Australia.
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challenge
Launch two Supré fashion retail flagship stores featuring a series of consumer in-store activations, including an in-store talent program, fashion shows, and two major celebrity social VIP launches at two iconic retail locations: Gowing's Building on George Street, Sydney, and Bourke Street Mall in Melbourne.
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what we did
We delivered two media launch events and
in-store consumer programs that exceeded forecast traffic and sales. Secured the attendance of mayors in both cities for ribbon cutting. Curated an A-list of celebrities and influencers.
Conceptualised and executed a program within the stores, known as "Supré Fashion Rocks." This live music program, blended with fashion shows, showcased young talent including Roxane "Roxy" LeBrasse of Australian Idol fame.
Extensive media outreach was undertaken to deliver broadcast, TV, radio, online, and print coverage in news, music, and fashion lifestyle media before, during and after launch.
MEDIA COVERAGE
The Daily Telegraph
Sydney Morning Herald
The Sunday Telegraph
Herald Sun
7 News
9 News
10 News
Today Show
ABC radio
Ragtrader
Nova FM Melbourne
Nova FM Sydney
Cleo magazine
TV Hits
Australian Community Media Vic
Dolly magazine
Girlfriend magazine
MX Melbourne
Melbourne Weekly
ACM Australian Community Media
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