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case studies

SUPRÉ

We launched flagship stores in Melbourne and Sydney with a standout campaign that included a VIP red carpet event and an in-store schedule of activities in Sydney, featuring fashion shows and a music talent search. Both state's campaigns drove increased SUPRÉ in-store traffic, online sales, and retail sales, significantly exceeding the forecasted figures.

Supre_marketing.webp

about

Supré is an Australian fashion women's wear retailer now owned by the Cotton On Group. Known for fashion items and basics at an affordable price point, Supré is aimed at the youth market. As of September 2023, there are 77 Supré stores in Australia. 
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challenge

Launch two Supré fashion retail flagship stores featuring a series of consumer in-store activations, including an in-store talent program, fashion shows, and two major celebrity social VIP launches at two iconic retail locations: Gowing's Building on George Street, Sydney, and Bourke Street Mall in Melbourne.
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what we did

We delivered two media launch events and
in-store consumer programs that exceeded forecast traffic and sales. Secured the attendance of mayors in both cities for ribbon cutting. Curated an A-list of celebrities and influencers.


Conceptualised and executed a program within the stores, known as "Supré Fashion Rocks." This live music program, blended with fashion shows, showcased young talent including Roxane "Roxy" LeBrasse of Australian Idol fame.


Extensive media outreach was undertaken to deliver broadcast, TV, radio, online, and print coverage in news, music, and fashion lifestyle media before, during and after launch.

MEDIA COVERAGE

The Daily Telegraph

Sydney Morning Herald
The Sunday Telegraph

Herald Sun
7 News

9 News
10 News
Today Show
ABC radio

Ragtrader
Nova FM Melbourne

Nova FM Sydney

Cleo magazine

TV Hits 
Australian Community Media Vic 

Dolly magazine

Girlfriend magazine

MX Melbourne

Melbourne Weekly
ACM Australian Community Media 

pr & comms services

Want to connect with your ideal audience to grow your business fast? You’ve come to the right place.  With over 25 years spent rubbing shoulders with industry movers and shakers, we work with our elite network to deliver powerful integrated media campaigns that get you noticed and celebrated.

From brand stories to influencer partnerships, press coverage, content development and issues management, we take all things PR off your plate to expand your customer base, drive sales and win you big results. 


Read more about our pr & comms services below. 

Connect with us to discuss your business deliverables.

brand  storytelling 

Your story is vital to how your audience connects with your brand. We can develop and refine your narrative, making your business distinctive and memorable to all the right people.

influencer 
connector

 

We’ll connect your brand with values-aligned influencers and manage communications in order to leverage their follower base and inspire a new wave of loyal customers.

media 
famils

We direct and host media famils to show off your brand’s best side, creating the kind of lasting media value that journalists and influencers love to share.

content creation

Whatever content your campaign calls for, we have the talent to bring it to life.

Our team of industry partners include copywriters, photographers, videographers, graphic designers, stylists, location scouts and more. ​

issues
management 

Nobody wants negative press. But in the event of issues arising, we can help you regain control of your narrative with our proven methods to minimise damage and get you back on track.

product 
placement

Need more eyeballs on your wares? We know how and where to place your products to capture attention, inspire growth and win loyalty from your target audience.

media profiling

Want to elevate your profile in the media? We’re experts in crafting inspirational bios that align with your business message and support your objectives. 

ambassador 
engagement

We’re well versed in negotiating excellent deals to ensure you get the kind of high-profile talent that aligns with your brand and sends attention and sales soaring. 

media 
buying

We are also experienced media buyers and can make valuable recommendations while building
your PR campaign.

A little budget goes a long way with our connections and well honed sales negotiations skills  

Let’s Work Together

2 Chifley Tower,
Chifley Square

Tel: 1300 712 313

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