
case studies
Our PR campaign secured premium media coverage for Sam Powers, including The Sunday Telegraph and Sydney's leading breakfast television programs. A standout appearance on The Footy Show generated increased corporate entertainment bookings and new business from leading advertising agencies.

about
Sam Powers is one of Australia's leading corporate entertainers, performing internationally for major brands, private clients and high-profile events. With more than 2,000 performances across six years, his clients include IBM, McDonald's, Qantas, BMW, Westpac, Singapore Airlines and Time Magazine.
challenge
To elevate Sam Powers' profile and grow demand for his corporate entertainment business, we developed a strategic PR campaign designed to secure high-profile media coverage, generate newsworthy moments and increase event bookings, while strengthening his position as one of Australia's leading corporate entertainers.
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what we did
We delivered a comprehensive brand profile campaign for Sam Powers, beginning with a bespoke photoshoot by leading photographer Tonia Arapovic. The striking imagery became the foundation of an integrated PR campaign that secured high-profile media coverage, including features in The Sunday Telegraph, Cleo magazine and appearances on Sydney's leading breakfast television programs. A standout achievement was securing a live performance on the NRL Footy Show on the Nine Network, which significantly increased Sam's corporate entertainment bookings.
Media Highlights
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Today
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Sunrise
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Mornings
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The Footy Show
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The Sunday Telegraph
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9 News
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MX Sydney
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Nova 96.9 Sydney
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Cleo

"Kellee has secured high-value media placements across Australia's leading broadcast and publishing networks, significantly elevating both my profile and the Sam Powers brand. She executes PR campaigns with expertly crafted news angles, delivering fast results through her elite media contacts. More than a decade after I first appointed Kellee as my PR agent, I continue to consult with her for strategic PR advice."
Sam Powers
Founder
Powerful Entertainment

pr & comms services
Meaningful growth starts with meaningful connections. For more than 20 years, we've helped ambitious brands earn attention, build trust and generate results through strategic PR, social media and performance marketing.
brand storytelling
Your story is one of your most valuable business assets. We craft authentic brand narratives that build trust, create meaningful connections and make your business memorable to the people who matter most.
influencer
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media
famils
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Whatever your campaign calls for, we have the creative talent to bring it to life. Our trusted network of industry partners includes copywriters, photographers, videographers, graphic designers, stylists, location scouts and other creative specialists, ensuring every aspect of your campaign is executed to the highest standard.
issues
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product
placement
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media profiling
Want to raise your profile? We develop strategic media profiling campaigns that position you as a trusted authority, build credibility and secure meaningful media coverage that grows your influence.
ambassador
engagement
We’re well versed in negotiating excellent deals to ensure you get the kind of high-profile talent that aligns with your brand.
media
buying
We're also experienced media buyers and can provide valuable recommendations while developing your PR campaign.
With our industry connections and well-honed negotiation skills, even a modest media budget can go a long way.
Whether you're launching a new project, growing your brand or looking to generate more qualified enquiries, we'd love to hear from you.
Tel: 1300 712 313