

SUPRÉ

We launched SUPRÉ's flagship retail stores in Sydney and Melbourne with an integrated PR, VIP events and in-store activation campaign. The launch featured red carpet arrivals, celebrity guests, live fashion shows and SUPRÉ Fashion Rocks—a national music talent search that transformed the in-store experience. The campaign generated significant media coverage, increased foot traffic, strong retail sales and widespread social media engagement across both flagship locations.
SUPRÉ
Dual Flagship Retail Store Launches | George Street, Sydney & Bourke Street Mall, Melbourne
brief
Deliver high-impact launch campaigns for SUPRÉ's new flagship retail stores in George Street, Sydney and Bourke Street Mall, Melbourne—driving media attention, foot traffic and in-store sales.
Services
EVENT MANAGEMENT
PR & COMMS
AMBASSADORS
VIP GUEST LIST

what we did
We delivered integrated launch campaigns designed to generate media attention, increase foot traffic and drive in-store sales through public relations, VIP events and experiential retail activations.
results
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30+ media placements
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Celebrity ambassadors and VIP guests
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Official ribbon-cutting ceremony with the Mayor of Melbourne
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200+ guests attended launch events and activations
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Retail sales exceeded forecasts across both flagship store launches
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National television, print, radio and digital media coverage
High-Profile Attendees: Secured the attendance of the Mayors of Melbourne and Sydney, adding prestige to both launch events and reinforcing the significance of the store openings.
Celebrity Guest List: Curated an exclusive guest list of celebrities and influencers to maximise media coverage, social engagement and event visibility.
In-Store Activation: Conceptualised and delivered SUPRÉ Fashion Rocks, an Australian Idol-style live entertainment program featuring emerging artists, including Australian Idol finalist Roxane "Roxy" LeBrasse.
Media Engagement: Delivered an integrated public relations campaign, securing on point media coverage before, during and after both flagship launch events.
Media Highlights
9 News
10 News
Australian Community Media (NSW)
Australian Community Media (Victoria)
Cleo
Daily Telegraph
Dolly
Girlfriend
Herald Sun
Melbourne Weekly
MX Melbourne
Nova 100 Melbourne
Nova 96.9 Sydney
Ragtrader
Sydney Morning Herald
The Sunday Telegraph
Today
pr & comms services
brand storytelling
Your story is one of your most valuable business assets. We craft authentic brand narratives that build trust, create meaningful connections and make your business memorable to the people who matter most.
influencer
connector
We’ll connect your brand with values-aligned influencers and manage communications in order to leverage their follower base and inspire a new wave of loyal customers.
media
famils
We create, manage and host media famil programs that showcase your brand, delivering memorable experiences that generate lasting media value and inspire journalists and influencers to share your story.
content creation
Whatever your campaign calls for, we have the creative talent to bring it to life. Our trusted network of industry partners includes copywriters, photographers, videographers, graphic designers, stylists, location scouts and other creative specialists, ensuring every aspect of your campaign is executed to the highest standard.
issues
management
Nobody wants negative press. But in the event of issues arising, we can help you regain control of your narrative with our proven methods to minimise damage and get you back on track.
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product
placement
Need more eyeballs on your products? We know how and where to place them to capture attention, inspire growth and build lasting loyalty with your target audience.
media profiling
Want to raise your profile? We develop strategic media profiling campaigns that position you as a trusted authority, build credibility and secure meaningful media coverage that grows your influence.
ambassador
engagement
We’re well versed in negotiating excellent deals to ensure you get the kind of high-profile talent that aligns with your brand.
media
buying
We're also experienced media buyers and can provide valuable recommendations while developing your PR campaign.
With our industry connections and well-honed negotiation skills, even a modest media budget can go a long way.



















