ThirdHome
brief
ThirdHome is an exclusive global home exchange network for owners of luxury second homes. Members exchange unused time in their properties for stays in exceptional homes, luxury resorts and private residence clubs around the world.
We Love Media supported the Australian launch of
ThirdHome by connecting with high-net-worth second-home owners. The campaign focused on generating premium media coverage, building brand awareness and driving qualified membership enquiries.
what we did
We delivered a six-month campaign to launch the brand in Australia, establish a ThirdHome community, and drive elite memberships.
The guest list included local VIPs who fit the target demographic and prestigious event partners, including The Wentworth Galleries.
Following this, we organised and managed a media famil to engage journalists at a luxury ThirdHome property, Wings Hinterland, Gold Coast. We invited news, luxury, lifestyle and travel media to immerse themselves in an exclusive overnight stay.
In addition, we managed ambassadors, arranged bespoke diamond key pendants, and secured Fairfax & Roberts Diamonds on Castlereagh Street, Sydney, as the venue for the elite ThirdHome launch.
results
Our integrated PR campaign generated widespread coverage across Australia's leading business, property, luxury and travel media, positioning ThirdHome as the premier luxury home exchange network for affluent Australian homeowners.
The campaign secured national television coverage, premium editorial features and influential digital media placements, creating significant awareness among the target audience and driving qualified membership growth. Project delivered in collaboration with Monday Agency.
Campaign Highlights
• 36 media placements
• 25 journalists attended the launch
• 110 high-net-worth guests
• 40 new THIRDHOME memberships
Featured In
Robb Report • The Australian Financial Review • Domain • Vogue Living • Condé Nast Traveller • Mansion Global • The Sydney Morning Herald • The Australian • Qantas Travel Insider • New Zealand Herald • Sky News • 7NEWS • Urban List • realestate.com.au • Yahoo Travel
PR & Communications
Media Relations
VIP & Ambassador Management
Luxury Events
Brand Launch Strategy
