Thirdhome
Thirdhome home exchange | Australian Launch
brief
THIRDHOME is a global home swap membership group for owners of luxury properties. Members can make the most of their unused second home, by offering it to other THIRDHOME members.
THIRDHOME is also a trusted exchange partner of world-class resorts and residence clubs – all with multiple properties up for exchange.
For the Australian launch, THIRDHOME needed to connect with high-net-worth Australians who own beautiful second homes.
They aimed to create buzz among luxury homeowners and convert the positive attention into membership sign-ups.
solution
services
PR & Comms
Media Famil, Gold Coast
Launch event, Sydney
We delivered a 6-month campaign to launch the brand in Australia, establish a THIRDHOME community, and drive elite memberships.
The guest list included local VIPs who fit the target demographic and prestigious event partners, such as The Wentworth Galleries.
Following this, we organised and managed a Media Famil to engage the media at a luxury THIRDHOME property, Wings Hinterland, Gold Coast. We invited news, luxury, lifestyle, and travel journalists to immerse themselves in an opulent overnight stay.
In addition, we managed ambassadors, arranged stunning diamond key pendants, and sourced an elite THIRDHOME launch venue at Fairfax & Roberts Diamonds on Castlereagh Street, Sydney.
results
Our efforts gained lots of media attention, with features in prestige publications such as Robb Report, Domain, Life & Leisure AFR, Luxury Travel Mag and NZ Herald Travel.
THIRDHOME was also showcased across major TV broadcasts in Australia including Sky News, Channel Seven. As well as popular media websites such as Urban List.
36x Media placements
110 x High net-worth guests
25 x Journalists in attendance
40 x THIRDHOME new members
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Mansion Global
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Qantas Travel Insider
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Realestate.com.au
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The Australian
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The Courier Mail
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The Daily Mail
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The Daily Telegraph
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The Northern Advocate NZ
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The Sunday Telegraph
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The Sydney Morning Herald
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The West Australian
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Vogue Living
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World Magazine
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Yahoo Travel
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