case studies
Contemporary Hotels (formerly Luxe Houses)
Increasing Bookings for One of Australia's Leading Luxury Holiday Home Collections
An integrated PR and digital marketing strategy that elevated brand awareness, attracted high-profile guests and positioned Luxe Houses as one of Australia's leading luxury holiday home collections, delivering measurable commercial growth across bookings, media coverage and premium property listings.
60%
GROWTH IN LUXURY HOME LISTINGS
100+
NATIONAL & INTERNATIONAL MEDIA PLACEMENTS
26
HIGH-PROFILE LOCAL AND INTERNATIONAL CELEBRITY GUEST BOOKINGS
41%
INCREASE IN OVERALL GUEST BOOKINGS
“Kellee’s comprehensive marketing services resulted in on point public relations and social media campaigns, leading to extensive media coverage and guest bookings.”
Matt Fleming
CEO, Contemporary Hotels
Overview
ABOUT
Contemporary Hotels, formerly Luxe Houses, is one of Australia's leading luxury holiday home collections, representing more than 200 exclusive private residences across Australia and internationally. Renowned for its curated portfolio of premium homes and personalised guest experiences, the brand connects discerning travellers with some of the country's most exceptional accommodation.
CHALLENGE
Luxe Houses sought to strengthen its position as Australia's leading luxury holiday home collection by increasing guest bookings, attracting premium property listings, building credibility with high-net-worth travellers and industry partners, and elevating brand awareness through strategic media coverage. The brief also included supporting the announcement of the company's acquisition by Contemporary Hotels.
WHAT WE DID
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Developed and delivered integrated PR campaigns targeting high-net-worth leisure travellers and Sydney's leading advertising agencies seeking premium event venues.
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Generated national and international media coverage across television, radio, print and digital publications, positioning Luxe Houses as one of Australia's leading luxury holiday home collections.
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Delivered a targeted LinkedIn strategy to engage senior decision-makers across advertising agencies, corporate event planners and key industry partners.
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Facilitated high-profile guest stays and media opportunities featuring notable names including Gerard Butler, Ronan Keating and Lara Bingle.
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Supported the announcement of Luxe Houses' acquisition by Contemporary Hotels, securing strategic media coverage that reinforced the brand's continued growth and market leadership.
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The Australian
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The Australian Financial Review
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The Courier Mail
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The Daily Mail
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The Daily Telegraph
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The Northern Advocate NZ
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The Sunday Telegraph
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The Sydney Morning Herald
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The West Australian
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Vogue Living
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World Magazine
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Yahoo Travel
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Amex Centurion
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Mercedes Benz owners publication
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7News
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9News
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Sky news
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Architectural Digest
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CASA Vogue
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CNN
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Condé Nast Traveller
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Etihad Airways
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Financial Times
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Harper's Bazaar
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Mansion Global
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My Domaine
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News.com.au
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Qantas Travel Insider
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Realestate.com.au
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