case studies
Harwyn
Generating Residential and School Sector Enquiries and Sales for an Award-Winning Modular Building Company
An integrated lead generation strategy combining Google Ads, Meta advertising, landing page optimisation and paid media to generate qualified enquiries, strengthen brand visibility and support Harwyn's continued growth across the residential and education sectors.
Campaign Results | March 2022 – July 2023
3,377
LEADS GENERATED
2,820
BROCHURE DOWNLOADS
1.71M
ADVERTISING IMPRESSIONS
$15.68
BLENDED AVERAGE COST PER LEAD
"Kellee's campaigns work! These highly sophisticated social media and Google campaigns found our market and delivered Harwyn Pods high-value leads within two months from a concentrated radius in Melbourne and Sydney. These leads proved to be locals with a genuine interest in buying a Harwyn Pod—and they did! We were blown away and recommend her digital campaign services to our network."
Jason Fremder
CEO, Harwyn
Overview
ABOUT
Harwyn is a Melbourne-based company that transforms education and commercial spaces with its award-winning modular buildings. These innovative structures provide high-quality, customised solutions for schools, businesses, and homeowners throughout Australia. Renowned for architectural excellence and rapid delivery, Harwyn effectively meets the diverse spatial needs of its clients with its bespoke architectural designs.
CHALLENGE
In 2020, amidst the lockdown. Harwyn wanted to use this period to boost their residential sales of their stunning backyard residential office pods, catering to the burgeoning work-from-home trend. Additionally, they wanted to leverage this time to drive growth for elite school clients. Schools were closed during the lockdowns and many Principals used the opportunity to make changes to school buildings and amenities.
WHAT WE DID
We partnered with Harwyn to launch a comprehensive digital campaign targeting both Residential Harwyn and Harwyn Schools. This included PPC, Social Media Advertising, and LinkedIn Organic social media services. Our strategies generated voluminous high-value leads, resulting in significant sales for both markets, while significantly boosting brand visibility for Harwyn.
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