case studies
Sam Powers
How strategic PR helped position Sam Powers as one of Australia's leading corporate entertainers.
Our PR campaign secured premium media coverage for Sam Powers, including The Sunday Telegraph and Sydney's leading breakfast television programs. A standout appearance on The Footy Show generated increased corporate entertainment bookings and new business from leading advertising agencies.
NATIONAL
MEDIA COVERAGE SECURED
LIVE
NATIONAL TV PERFORMANCE
CORPORATE
ENTERTAINMENT BOOKINGS GENERATED
ONGOING
STRATEGIC PR ADVISORY
Overview
ABOUT
CHALLENGE
WHAT WE DID
Sam Powers is one of Australia's leading corporate entertainers, performing internationally for major brands, private clients and high-profile events. With more than 2,000 performances across six years, his clients include IBM, McDonald's, Qantas, BMW, Westpac, Singapore Airlines and Time Magazine.
Increase Sam Powers' profile, strengthen his brand positioning and generate corporate entertainment bookings through a strategic public relations campaign that secured premium media coverage and created newsworthy opportunities.
We developed and executed an integrated PR campaign supported by a bespoke brand photoshoot with leading photographer Tonia Arapovic. The campaign secured national media coverage across television, newspapers and magazines, culminating in a live performance on The Footy Show that significantly increased corporate entertainment bookings and new business enquiries.
FEATURED IN
TODAY • SUNRISE • MORNINGS • THE FOOTY SHOW • THE SUNDAY TELEGRAPH • 9 NEWS • NOVA 96.9 • CLEO MAGAZINE
"Kellee has secured high-value media placements across Australia's leading broadcast and publishing networks, significantly elevating both my profile and the Sam Powers brand. She executes PR campaigns with expertly crafted news angles, delivering fast results through her elite media contacts. More than a decade after I first appointed Kellee as my PR agent, I continue to consult with her for strategic PR advice."
Sam Powers
Founder
Powerful Entertainment
pr & comms services
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