
case studies
SUPRÉ


Launching SUPRÉ's Sydney and Melbourne Flagship Stores
An integrated public relations, VIP events and experiential retail campaign supporting the launch of SUPRÉ's flagship stores in Sydney and Melbourne, generating national media coverage, celebrity attendance and retail sales that exceeded launch forecasts.
2
FLAGSHIP STORE LAUNCHES
50+
MEDIA PLACEMENTS
600+
VIP & PUBLIC GUESTS
RETAIL SALES
EXCEEDED FORECASTS
Overview
ABOUT
CHALLENGE
WHAT WE DID
IMPACT
SUPRÉ was one of Australia's best-known fashion retailers, recognised for its trend-led fashion and strong presence in the Australian retail market. The project involved launching flagship stores at George Street, Sydney and Bourke Street Mall, Melbourne, supported by an integrated public relations and events campaign designed to generate media coverage, increase foot traffic and drive retail sales. SUPRÉ is now part of the Cotton On Group.
Launch SUPRÉ's flagship retail stores in Sydney and Melbourne, generating media coverage, attracting customers, increasing foot traffic and creating excitement around two of Australia's most significant retail openings.
We developed and delivered an integrated public relations and events campaign to support the launch of SUPRÉ's flagship stores at George Street, Sydney and Bourke Street Mall, Melbourne.
The campaign included media relations, VIP launch events, celebrity and influencer engagement, official opening ceremonies, brand activations and event management, generating widespread media coverage and strong attendance across both launches.
The campaign successfully positioned both flagship stores as destination retail openings, generating extensive media coverage, celebrity attendance and strong public engagement.
Both launch events exceeded retail sales forecasts, demonstrating the commercial impact of an integrated public relations and experiential marketing campaign.
FEATURED IN
TODAY • 9 NEWS • 10 NEWS • THE SYDNEY MORNING HERALD • THE DAILY TELEGRAPH • THE SUNDAY TELEGRAPH • HERALD SUN • CLEO • DOLLY • GIRLFRIEND • NOVA 96.9 SYDNEY • NOVA 100 MELBOURNE • RAGTRADER • MX MELBOURNE • MELBOURNE WEEKLY • AUSTRALIAN COMMUNITY MEDIA

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